Renée’s Kitchen is a carry-out business offering delicious dinner options for its Natick, MA community. The dishes range across cuisines and flavors and are alongside baked goods and sandwiches during the day. We worked with owner and Cordon Bleu trained chef Renée Faubert to create fresh new branding for her fresh new restaurant.
Renée Faubert
Owner and ChefServices provided
- Branding
- Print Design
- Squarespace Development
- Web Design
Cooking up the right look together
A strong, collaborative process let us take Renée’s color preferences and request for a bit of “swoop,” and create a warm, welcoming, typographic-centric solution. With the multitude of flavors and cuisines being served up, we couldn’t let the logo narrow the business to just one type of food.
Focusing on styled text, rather than an icon or mark, was the solution. Not only does it hearken back to cafes and diners, where everyone knows your name, it puts this new businesses’ name at the center of the table.
Using Squarespace to rise
For businesses just starting out, a custom WordPress website may be out of budget and unnecessary. By configuring Squarespace to match the new brand, Renée’s Kitchen can take and manage orders online and keep their menus up to date without a lot of overhead.
We also connected Mailchimp to Squarespace to keep Renée’s commerce ecosystem connected.
Following the steps in the recipe to have a great end result
Through communication and collaboration, we were able to stay in scope while still making sure that Renée loved the final product. We used guided feedback questions in each round, as well as inspirational questions around things like the music Renée listens to while working, to keep us all together and the project moving forward.
We love being able to tailor our services to support small businesses like Renée’s Kitchen and for owner’s like Renée. Plus we got cookies. If you’re ever in Natick, MA, be sure to stop by and get some!
